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advocacy best practice public transport service

Why is “Advocacy” so Important

Some might think our governments are elected to govern for all of us in the community interest and there is no need for community advocacy. The reality is governments tend not to lead but lag in response to community concerns etc and rely heavily on community feedback and respond to pressure from a wide range of interest groups.

Some might think our governments are elected to govern for all of us in the community interest and there is no need for community advocacy. The reality is governments tend not to lead but lag in response to community concerns etc and rely heavily on community feedback and respond to pressure from a wide range of interest groups. These interests range from genuine public interest – often for the “many” to naked rent seeking self interest of a few. It is an environment in which there is strong competition for ideas and too often it is the few who are winning.

This concern applies in all areas of government today and at all levels. It certainly applies in transport. Transport for Melbourne believes the starting point for effective advocacy is a thorough understanding of the issues – how the transport operates – as a system, reasonable expectations of it based on accepted standards of best practice, where it is failing, reasons for suboptimal performance, actions that can be taken to address this and actions to overcome forces blocking change.

Transport for Melbourne tends to focus on broader principles and strategic opportunities for change. If change is to occur it has to take place at this level and become embodied in government policy and strategic plans supported by appropriate funding. But this requires a change in government mindset. First priority must be to change this mindset. But this requires community pressure for change which in turn requires a change in the community mindset.

Successful advocacy therefore requires action at both levels and it needs people to champion its cause. To be effective It also needs to be conducted in a way that is understood by people from a wide range of backgrounds, recognizing there is no single simple message that makes sense for everyone. It also requires attention to detail on specific projects and a capacity to raise issues, communicate them in the public interest and provide a unified response by advocacy groups.

This is a role that has been taken up by Transport for Everyone (T4e). TfM was instrumental in T4e’s establishment in 2017. It is now an incorporated body with its own Charter and representatives from a number of advocacy groups including TfM. The list is growing with increased standing at a political level. Details of T4e are included on this web site under publications, and includes a link to its own blog. This will provide readers with a broader coverage of transport issues, typically at a more detailed level.

What are the prospects for success? History suggests a high level of success on important issues. Women’s rights, Same sex marriage, abortion, tobacco, early development child development and many more indicate there is every prospect for change if the community feels strongly enough and committed enough to force change it can happen. Our view is transport has such profound social, economic and environmental implications it is important to get it right. If this was sufficiently well understood communities throughout Australia will stand up and demand change.

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